Websites
Summary
Overview
Work History
Education
Skills
Languages
Career Goals Objectives
Personal Information
Extracurricular Activities
Timeline
References
Hi, I’m

Aroshana Widanage

Second Officer ( Marketing )
Aroshana Widanage

Summary

I have been challenging challenges since my school days and achieved success at various levels. As a result, I have chosen the marketing as my career and fulfilling this career with great passion and understanding, By the year 2024, my career is going through the successful 10th year. As a professional team player to reach my maximum potential by exhibiting the best relevant knowledge and skills and add value to the organization from every perspective.

Overview

10
years of professional experience

Work History

Alliance Finance Company PLC

Second Officer ( Branch Operations and Marketing )
08.2021 - Current

Job overview

  • Streamlined branch operations for increased efficiency, implementing new processes and procedures.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Enhanced customer engagement with targeted social media efforts and email marketing strategies.
  • Managed budget allocation, optimizing resources for maximum return on investment.
  • Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
  • Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
  • Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.

Richard Pieris Finance Limited

Senior Marketeer
11.2020 - 07.2021

Job overview

  • Launched successful product lines by conducting thorough market research and competitor analysis.
  • Developed custom marketing collateral tailored to specific audience segments, maximizing campaign impact.
  • Drove customer loyalty programs, enhancing client retention rates and long-term revenue growth.
  • Conducted thorough post-campaign analysis to identify areas for improvement in future efforts.
  • Developed campaigns and specific marketing strategies for clients.
  • Boosted lead generation with targeted email marketing strategies and social media advertising.
  • achieve assigned cumulative investment target and expand client base.

Lanka Nipun Enterprises (pvt) Ltd

Marketing Executive
09.2017 - 10.2020

Job overview

  • Increased furniture sales by implementing effective marketing strategies and innovative product displays.
  • Provided exceptional customer service, resulting in repeat business and positive customer feedback.
  • Streamlined inventory management processes to minimize stock discrepancies and ensure optimal availability of products.
  • Collaborated with store team members to create a visually appealing showroom, driving foot traffic and sales.
  • Implemented targeted sales promotions that increased revenue during slow periods or for specific merchandise lines.
  • Established strong relationships with vendors and negotiated favorable pricing to increase profit margins.
  • Analyzed sales data to identify trends and opportunities for growth or improvement within the department.
  • Utilized social media platforms effectively to showcase new arrivals, share design ideas, promote sales events, increasing brand visibility online.
  • Achieved sales targets consistently by effectively motivating team members, implementing strategic initiatives, and adapting to market fluctuations.

Nations Trust Bank

Business Development Officer
02.2014 - 08.2017

Job overview

  • Literally, the beginning of my working life was marked by this company and the knowledge I gathered here as a sales representative has helped me a lot in my journey so far.
  • Enhanced customer satisfaction by providing prompt and accurate responses to inquiries regarding bank products and services.
  • Developed strong relationships with clients through personalized service, building trust and loyalty with the bank.
  • Collaborated with team members to meet monthly performance targets, contributing to the branch''s success.
  • Participated in regular training sessions to stay up-to-date on industry trends, regulatory changes, and product offerings.
  • Worked closely with various internal departments such as lending or investments, ensuring seamless communication between teams for optimal client outcomes.
  • Maintained a high level of professional knowledge, staying informed on industry news and best practices in order to provide exceptional service to customers.

Education

Paynter Memorial School

General Certificate of Education (Ordinary Level)
01.2009

University Overview

  • Catholicism - B
  • Lang. & Lit. (s) - C
  • Entre. Edu . - C
  • Information Technology - C
  • Music - C
  • English - S
  • Mathematics - S
  • Science - S
  • History - S

Paynter Memorial School

General Certificate of Education (Advanced Level Examination)
01.2013

University Overview

  • Business Studies - C
  • Information Technology - S
  • English - S

British Council

IELTS from English Language
09.2017

Paynter Memorial School

Certificate of General Information Technology from Information Technology
2011

National Cadet Corps Training Centre

Certificate of Leadership
07.2010

University Overview

Leadership, Live firing, Map reading, Field craft, First aid, Regimental duties, General knowledge, Physical training, Defense competencies, Confidence building course, Awarded the rank of KU KYU KIIROBI (9th KYU YELLOW BELT)

British Business Collage

Diploma in Desktop Publishing
11.2009

University Overview

Having successfully completed and satisfied.The examination and course work requirement as specific and validated by partner collage in London

British Business College of IT And Management

from Desktop Publishing
11.2009

Skills

  • Good managerial skills
  • Strong decision maker
  • Complex problem solver
  • Good communicator
  • Experience in leadership
  • And as an effective team player
  • Fast learner
  • Service Focused
  • Good listener

Languages

Sinhalese
Proficient
C2
English
Advanced
C1
Tamil
Intermediate
B1
Korean
Advanced
C1

Career Goals Objectives

My ultimate career goal as a marketer is to become a strategic and innovative leader in the dynamic field of marketing, contributing to the growth and success of the organizations I serve. I aim to leverage my skills in market research, data analysis, and consumer behavior to develop and execute cutting-edge marketing strategies that not only elevate brand visibility but also drive significant business impact. With a passion for staying ahead of industry trends and a commitment to continuous learning, I aspire to be at the forefront of marketing innovation, harnessing emerging technologies and platforms to create compelling and resonant campaigns. Ultimately, my objective is to be recognized as a marketing trailblazer, known for delivering measurable results, fostering brand loyalty, and leaving an indelible mark on the ever-evolving landscape of the marketing industry.

Personal Information

Name in full        - Kahawe Widanelage Aroshana Indrajith Widanage
Date of birth       - 11/11/1992
Age                     - 31 Years
Gender               - Male
Civil Status        - Single
School Attends  - Paynter Memorial School
Nationality         - Srilankan
NIC                    - 923163107V

Extracurricular Activities

In addition to my professional achievements, I actively engage in  extracurricular activities that enhance my skills as a marketer and  contribute to my overall professional development


  • As a member of the Environment Pioneer Group, I am actively involved in initiatives that align with my commitment to sustainability and environmental responsibility. Within the group, I have contributed to organizing awareness campaigns centered around eco-friendly practices, emphasizing the importance of environmentally conscious consumer behavior. I have also played a key role in coordinating community clean-up events, fostering a sense of environmental stewardship among local residents. These experiences have not only allowed me to apply my marketing skills to promote eco-friendly initiatives but have also provided me with a holistic understanding of the interconnectedness between marketing and environmental sustainability. Through my involvement in the Environment Pioneer Group, I bring a unique perspective to my marketing role, emphasizing values that resonate with an increasingly environmentally conscious consumer base.


  • Being an active member of the School Quality Circle, I have gained valuable insights into collaborative problem-solving and process improvement, skills that seamlessly translate into the field of marketing. In this role, I have actively participated in brainstorming sessions and collaborative projects focused on enhancing the overall quality of educational experiences. Through organizing school events and campaigns, I have honed my marketing skills, promoting these activities to engage both students and parents. This involvement has not only allowed me to apply my marketing acumen in an educational setting but has also instilled a deep appreciation for the importance of effective communication and stakeholder engagement. As a marketer, I bring to the table a unique blend of strategic thinking, teamwork, and a commitment to continuous improvement cultivated through my participation in the School Quality Circle.


  • Being an active member of the School Athletic Association, I have honed my marketing skills by promoting and enhancing the visibility of various sports events and activities within the school community. Through coordinating and executing marketing strategies for athletic events, I have developed a keen understanding of audience engagement and effective promotional techniques. By leveraging social media platforms and organizing themed promotional campaigns, I have successfully increased attendance and fostered a sense of school spirit. My role within the School Athletic Association has not only allowed me to contribute to the overall success of sports initiatives but has also provided me with hands-on experience in creating compelling narratives around athletic achievements. As a marketer, I bring a dynamic perspective shaped by my involvement in the vibrant and energetic realm of school athletics, enhancing my ability to connect with diverse audiences and promote a sense of unity and pride within the school community.


Timeline

Second Officer ( Branch Operations and Marketing )

Alliance Finance Company PLC
08.2021 - Current

Senior Marketeer

Richard Pieris Finance Limited
11.2020 - 07.2021

Marketing Executive

Lanka Nipun Enterprises (pvt) Ltd
09.2017 - 10.2020

Business Development Officer

Nations Trust Bank
02.2014 - 08.2017

Paynter Memorial School

General Certificate of Education (Ordinary Level)

Paynter Memorial School

General Certificate of Education (Advanced Level Examination)

British Council

IELTS from English Language

Paynter Memorial School

Certificate of General Information Technology from Information Technology

National Cadet Corps Training Centre

Certificate of Leadership

British Business Collage

Diploma in Desktop Publishing

British Business College of IT And Management

from Desktop Publishing

References

  • Mr. V A Kasun Ranjana,

     Senior Branch Manager, 

     Sanasa General Insurance Limited,  

     0768718806.


  • Mr.Pansindu Karunathilaka,

      Deputy Manager, 

      Nations Trust Bank, 

      0777975674.

Aroshana WidanageSecond Officer ( Marketing )