Summary
Overview
Work History
Education
Skills
LANGUAGE
References
Accomplishments
Training
Timeline
Generic

ANJANA DASUNI

Marsden Park,NSW

Summary

Experienced professional and manager with a proven track record of improving operational efficiency and implementing strategic initiatives. Demonstrated leadership in promoting collaboration within teams, ensuring alignment, and adapting to changing requirements. Proficient in project management, financial analysis, and effectively engaging stakeholders. Recognized for reliability and commitment to delivering tangible results.

Overview

14
14
years of professional experience

Work History

Deputy General Manager

Stafford Trading Company, Sri-Lanka
03.2021 - Current
  • Company Overview: With a solid professional background at Stafford Trading Company, my career has been deeply rooted in the dynamic field of automotive tools and equipment. Stafford, an esteemed institution with 35 years of industry excellence, prides itself on importing, distributing, and delivering exceptional after-sales service. As they engage with over 15 prestigious international brands, including Car O Liner, Launch, and Beissbarth etc they have positioned themselves as the authorized distributor for these renowned names. Stafford’s commitment to quality is evident as they cater to 90% of OEM workshops across Sri Lanka, offering comprehensive solutions that range from workshop layout design to service and maintenance agreements.
  • Implementing change management strategies, optimizing revenue through procedural restructuring and resolution-focused initiatives.
  • Analyzing research data to enhance business operations, formulating and tracking key performance indicators for continuous progress.
  • Negotiating high-value contracts with corporate clients, ensuring top-tier customer service and satisfaction.
  • Developing and enforcing key performance metrics to streamline organizational effectiveness.
  • Designing workflow charts to bolster synergy across Finance, Supply Chain, and Sales departments, enhancing interdepartmental collaboration.
  • Advising on regular process audits, implementing improvements to boost productivity and internal system efficiency.
  • Crafting and executing policies to align with business strategy, ensuring adherence to critical deadlines.
  • Performing financial reviews, pinpointing and addressing inefficiencies, and instituted cost-saving measures through strategic resource reallocation.
  • Influencing decision-making processes and negotiating new supplier partnerships, focusing on account growth and development.
  • Leading a team of 15+ in the COGS division, negotiating discounts and aligning sales strategies with budgetary constraints.
  • Authorizing OEM project proposals, managing a portfolio of 18 accounts and driving sales lead conversions.
  • Uncovering and capitalized on organizational opportunities to elevate productivity and operational excellence through advanced system implementations.
  • Key Achievements
  • Orchestrated post-pandemic change management, leveraging a national import ban to boost after-sales development, resulting in a 15% sales growth in 2020/21
  • Reformed technical department operations, transitioning to on-site job attendance, cutting overhead costs by 22% in 2022/23.
  • Negotiated with Toyota Lanka to service multi-branded vehicles, facilitating a 7-workshop expansion and contributing to sales growth of 3% in 2022/23 and 4.5% in 2023/24.
  • Partnered with sales to pivot from equipment to consumables, reducing overheads by 2% in 2021/22 through savings on after-sales service costs.
  • Increased customer satisfaction by addressing concerns promptly and implementing effective solutions.
  • Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
  • Enhanced team productivity by providing ongoing coaching and mentoring to staff members.
  • Collaborated with department heads to establish goals and work plans.

Business Development Manager

Stafford Trading Company, Sri-Lanka
02.2018 - 03.2021
  • Strategically mapped business strengths to craft actionable growth strategies, enhancing sales performance.
  • Negotiated and secured annual contracts with key clients, while conducting competitive analysis to stay ahead.
  • Enhanced customer engagement and sales by effectively communicating market trends and industry shifts.
  • Optimized inventory re-ordering through accurate forecasting and cross-departmental coordination.
  • Streamlined company operations by aligning workflow charts with Sales, After-sales, and Finance departments.
  • Managed financial health through meticulous trade receivables and payables analysis, ensuring positive cash flow.
  • Developed and implemented KPIs for a diverse sales team, driving performance and accountability.
  • Introduced efficient networking systems to improve customer satisfaction and operational efficiency.
  • Elevated team productivity and sales through regular training for a 35-member field-sales force.
  • Identified and pursued new business opportunities, crafting tailored proposals for OEM clients.
  • Set KPIs for a 26-member sales team, enhancing performance and accountability.
  • Key Achievements
  • Exceeded first-year sales target by achieving LKR 723Mn through rigorous KPI management and adherence to optimized processes.
  • Implemented a strategic sales team rotation, yielding an unexpected LKR 12Mn in additional revenue in 2015/16.
  • Spearheaded the establishment of island-wide OEM workshops for major brands including KIA, Toyota, Mitsubishi, Ford and BMW, effectively advancing them through the sales funnel.
  • Dramatically reduced staff turnover from 6% to 2% in 2016 by instituting bi-weekly training sessions, enhancing both employee productivity and job satisfaction.
  • Played a key role in a 6-member team initiative to expand branch operations with an eco-friendly 'go green' approach.
  • Secured the largest bodyshop sale in Sri Lanka by supplying 12 paint booths to KIA Lanka in 2015, boosting the company's market share to 56%.
  • Successfully negotiated Value-Added Service (VAS) proposals for bodyshop enhancements with Volkswagen, AUDI, and SKODA, leading to significant workshop expansions and generating LKR 60M in sales revenue in 2016, alongside developments for bodyshops of Ford.
  • Crafted and closed the largest workshop solution deal in Sri Lanka with United Motors (Mitsubishi Agent) in 2017, resulting in a landmark sale of LKR 34Mn.
  • Slashed staff turnover from 6% to 2% in 2016 with bi-weekly training programs
  • Spearheaded a 12-member team to launch Sri Lanka's largest premier center for European luxury automobiles, including Mercedes, Audi, BMW, Jaguar-Landrover, Ferrari, and Maserati, at Ideal Premier Centre.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.

Senior Operations Executive

Stafford Trading Company, Sri Lanka
01.2015 - 02.2018
  • Streamlined accounts receivable processes, enhancing cash flow management through particular aging analysis and payables oversight.
  • Establish and execute short-term operational strategies to meet company goals.
  • Delegate responsibilities across teams and individuals to optimize workflow and productivity.
  • Evaluate and enhance the efficiency of internal and external operations, personnel, and processes.
  • Drove business growth by conducting field visits to promote products and foster customer relationships.
  • Accelerated sales cycle with prompt preparation of quotes, proforma invoices, and sales orders.
  • Spearheaded product awareness initiatives, contributing to market penetration and brand visibility.
  • Conducted comprehensive market research to inform strategic decision-making.
  • Optimized inventory management, implementing analysis tools to support efficient re-ordering processes.
  • Leveraged technology solutions to improve operational efficiency, streamline workflows, and enhance decision-making capabilities.
  • Developed high-performing teams through targeted recruitment, mentoring, coaching, and ongoing performance evaluation.

Operations Executive

Stafford Trading Company, Sri Lanka
12.2012 - 12.2014
  • Collaborated on operational support tasks to achieve common goal.
  • Coordinated seamless communication between departments, resulting in enhanced collaboration efforts across the organization.
  • Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
  • Efficiently and effectively identified and solved all problems that impacted direction of business.
  • Oversaw projects to help goals, tasks and milestones align with organizational strategy.
  • Set clear goals to monitor targets and offered real-time input on performance and motivation.
  • Developed operational processes to help organization adapt to market change.
  • Negotiated supplier discounts to improve bottom line.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Interacted well with customers to build connections and nurture relationships.
  • Assisted in logistics for import related documentation including raising proforma invoices, generating LC and TT facilities and setting Custom Declarations for the finance department

Accounts Intern

Stafford Trading Company, Sri Lanka
11.2011 - 11.2012
  • Educated in using QuickBooks Accounting Software
  • Expertly managed Petty Cash, ensuring reconciliation with the accounting system.
  • Performed precise monthly bank reconciliations, adhering to strict deadlines.
  • Streamlined banking operations, overseeing prompt deposits and payments.
  • Accurately maintained and managed financial ledgers, recording transactions with precision.
  • Issued payment receipts and invoices promptly, boosting financial integrity and customer trust.
  • Prepared insightful monthly income statements to inform strategic decision-making.
  • Diligently recorded and processed employee expenses, upholding strict financial accountability.
  • Enhanced overall financial accuracy by diligently maintaining organized records of all transactions and supporting documents.
  • Conducted thorough research into industry best practices for internal controls, presenting findings at departmental meetings for potential implementation consideration.

Education

Master’s in Business Administration -

University of Bedfordshire
07.2021

ABE - Level 6 - undefined

Oxford College of Business
01.2019

Advanced Higher National Certificate in Business - undefined

National Institute of Business Management
01.2012

Skills

  • Strategic Management
  • Change Management
  • Sales management
  • Staff training and development
  • Cross-functional team coordination
  • Operations management
  • Quickbooks Accounting Software
  • Organizational development
  • Customer retention
  • Team player
  • Efficient multi-tasker
  • Leadership and team building
  • Exceptional interpersonal communication
  • Motivation
  • Consistently meet goals
  • Goal setting
  • Vendor relationships
  • Performance improvements
  • Process improvements

LANGUAGE

English
Sinhala

References

Available upon request

Accomplishments

  • Valedictorian Award for Academic Year 2020/21 Awarded on February 2022
  • Outstanding Dissertation Award for Year 2021 Awarded on February 2022

Training

  • 2018 - New Delhi Car O Liner Sales & Service Training
  • 2015 - Bangalore Car O Liner Sales Enhancement Training
  • 2014 - Singapore Car O Liner Product Training

Timeline

Deputy General Manager

Stafford Trading Company, Sri-Lanka
03.2021 - Current

Business Development Manager

Stafford Trading Company, Sri-Lanka
02.2018 - 03.2021

Senior Operations Executive

Stafford Trading Company, Sri Lanka
01.2015 - 02.2018

Operations Executive

Stafford Trading Company, Sri Lanka
12.2012 - 12.2014

Accounts Intern

Stafford Trading Company, Sri Lanka
11.2011 - 11.2012

ABE - Level 6 - undefined

Oxford College of Business

Advanced Higher National Certificate in Business - undefined

National Institute of Business Management

Master’s in Business Administration -

University of Bedfordshire

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ANJANA DASUNI