Anjali Karunarathne
Wattala
Summary
Motivated, brings value to collaborative marketing role opportunity. Excellent organizational, planning and communication skills with passion for positively impacting customer bottom-lines with creative and engaging marketing copy. Trained in social media management, audience engagement and marketing campaign development.
Overview
11
11
years of professional experience
Work History
Accountant
The food cult PVT Ltd
Wattala
12.2023 - Current
- Managed accounts receivable and payable, reconciled bank statements, and prepared financial reports.
- Reviewed invoices for accuracy and completeness prior to payment processing.
- Analyzed financial data to identify discrepancies or trends.
- Developed accurate budget forecasts and monitored actual performance against budgets.
- Prepared monthly closing entries for multiple companies' books of records.
- Assisted in the preparation of tax returns by gathering necessary information from clients and maintaining organized files with documents related to taxes.
- Performed general ledger reconciliations on a timely basis.
- Reported on financial results including balance sheets, income statements, cash flow statements.
- Coordinated with external auditors during the annual audit process by providing requested documents and responding to inquiries in a timely manner.
- Provided guidance and support to other departments regarding accounting policies, procedures, and regulations.
- Maintained up-to-date knowledge of Generally Accepted Accounting Principles guidelines.
- Assisted in the development and implementation of new accounting systems and processes.
Entrepreneur
VerviqueSL
Colombo
02.2020 - Current
- Created financial models to assess the feasibility of proposed projects.
- Managed marketing campaigns to increase brand awareness and visibility.
- Established pricing structures for products and services.
- Conducted market research to understand customer needs and preferences.
- Negotiated contracts with customers, vendors, and partners.
- Implemented systems to track performance metrics across departments.
- Built a team of highly-skilled professionals to support business objectives.
- Monitored competitors' activities in order to stay ahead of the curve.
- Maintained relationships with key clients to secure repeat business.
- Kept up-to-date on regulatory changes affecting business operations.
- Communicated with industry partners to build valuable relationships and achieve operational targets.
- Developed business plans and strategies for new product launches.
- Analyzed industry trends to identify potential opportunities for growth.
Customer Service Representative
TTS
Colombo
11.2013 - 03.2015
- Provided excellent customer service to resolve customer complaints in a timely manner.
- Answered customer inquiries and provided accurate information regarding products and services.
- Identified areas of improvement in customer service processes and suggested changes accordingly.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Answered inbound calls, chats and emails to facilitate customer service.
- Escalated customer concerns, issues and requirements to supervisors for immediate rectification.
- Asked probing questions to determine service needs and accurately input information into electronic systems.
Student Counselor
CIRP
Bambapitiya
03.2013 - 10.2013
- Provided crisis intervention services to students in need of immediate assistance.
- Facilitated workshops on topics such as stress management, communication skills, and goal setting.
- Assisted students in developing better study habits and test-taking strategies.
- Maintained accurate records of student progress using data collection methods.
Education
Diploma In Business Management - Business Management
Esoft
Nugegoda02-2024
Certificate In Business Management - Business Management
Esoft
Nugegods08-2023
Foundation Certificate in HRM - Human Resources Management
NIBM
Colombo01-2013
Colombo International School
Kandy01-2012
Higher National Diploma in Business Management (Marketing) -
Esoft Metro Campus
Bambalapitiya Skills
- Cash Flow analysis
- Year-end close
- Regulatory Compliance
- Bookkeeping
- Customer Service
- Trend Analysis
- Calendar Management
- Document Proofreading
- Meeting Preparation
- Punctual and Reliable
- Trend tracking
- Business Communications
Languages
Sinhala
First Language
English
Proficient (C2)
C2
Affiliations
- School junior prefect from 2007-2009
- School senior prefect from 2009-2012
- House captain in 2011
- Member of the school chess association from 2005-2012
- Member of school swimming squad from 2006-2010
- Member of English Literature society
References
References available upon request.
Timeline
Accountant
The food cult PVT Ltd
12.2023 - Current
Entrepreneur
VerviqueSL
02.2020 - Current
Customer Service Representative
TTS
11.2013 - 03.2015
Student Counselor
CIRP
03.2013 - 10.2013
Diploma In Business Management - Business Management
Esoft
Certificate In Business Management - Business Management
Esoft
Foundation Certificate in HRM - Human Resources Management
NIBM
Colombo International School
Higher National Diploma in Business Management (Marketing) -
Esoft Metro Campus
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