Anithra Basnayake
Colombo
Summary
Dedicated professional with a diverse background spanning hospitality management, sales, and marketing. Possessing a Master of Business Administration from the University of West London, complemented by a Bachelor of Biomedical Science from Deakin University, Melbourne. With extensive experience in boutique hotel management, event planning, and pharmaceutical sales, I have demonstrated success in exceeding sales targets, fostering client relationships, and providing effective team leadership. Now seeking to leverage my interdisciplinary expertise to contribute to a reputable organization in the hospitality industry.
Overview
15
15
years of professional experience
Work History
Creative Director & Sales Manager
Maniumpathy Boutique Hotel (PVT) LTD
01.2015 - Current
- Spearheading menu creation and marketing strategies
- Overseeing interior design and concept development
- Managing sales and marketing operations
- Leading project management during hotel construction
- Handling recruitment and staff management
- Cultivating partnerships with local destination management companies
- Planning and executing weddings and events
- Managing social media presence and content creation
- Conducting staff meetings and budget analysis.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Formulated and monitored budgets to manage expenses and control costs.
- Streamlined creative processes for improved efficiency and team productivity.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Established clear performance metrics for the creative team, driving accountability and continuous improvement efforts.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Created creative briefs and timeline to manage creative process from concept to completion.
Barista & Front of House
The Kip Ahangama
- Providing exceptional customer service
- Managing cash register operations
- Liaising with guests and addressing inquiries
- Assuming occasional managerial responsibilities.
Café Manager
Sri Yoga Shala
01.2019 - Current
- Managing kitchen and café operations
- Facilitating guest interactions and feedback
- Implementing improvements to enhance customer experience
- Supervising and delegating tasks to staff.
Managing Director
Paisley Island
11.2019 - Current
- Overseeing all aspects of beachwear brand operations
- Sourcing materials and managing design processes
- Developing marketing strategies and handling distribution.
Research Intern
Neurology Department, Monash Medical Centre
01.2014
- Contributing to qualitative study on carpal tunnel syndrome
- Shadowing neurologist and clinical neurophysiologist.
Sales Representative
Energy Efficient Technologies
01.2012
- Installing energy-efficient electrical appliances
- Building customer relationships.
Territory Manager
ABC Pharma Services
02.2016 - 11.2018
- Managing sales and marketing of dental products
- Shadowing company leadership to understand business operations
- Representing the company at industry events and meetings.
Research & Retail Liaison
Solar Empire Events, Melbourne
01.2011 - 01.2012
- Managing promotions and ticket sales
- Providing customer assistance.
Full-Time Intern
ABC Pharma Services
01.2010 - 01.2011
- Assisting in pharmaceutical product promotion
- Conducting market research and analysis.
Education
Master of Business Administration -
University of West London
Bachelor of Biomedical Science (Major) & Business Management (Minor) -
Deakin University
International Bartender Course & Mixology -
European Bartender School (EBS London)
Certificate for Professional Barista Course -
Coffee School
Edexcel GCE Advanced Level Certificate -
Elizabeth Moir School
Edexcel Ordinary Level Certificate -
Elizabeth Moir School
Skills
- Proficient in sales and marketing strategies
- Exceptional organizational and time management abilities
- Strong networking and relationship-building skills
- Customer service excellence
- Track record of exceeding sales targets
- Self-motivated with a drive for success
- Operations management
- Entrepreneurial mindset
- Business administration
- Employee management
- Brand management
- Communication skills
- Social media marketing
- Marketing
Accomplishments
- Recipient of Scholarship to Keele University for Biomedical Science
- Prefect and Basketball Captain at Elizabeth Moir School
- House Captain at Elizabeth Moir School
- Successfully completed research studies in biomedical science
Timeline
Managing Director
Paisley Island
11.2019 - Current
Café Manager
Sri Yoga Shala
01.2019 - Current
Territory Manager
ABC Pharma Services
02.2016 - 11.2018
Creative Director & Sales Manager
Maniumpathy Boutique Hotel (PVT) LTD
01.2015 - Current
Research Intern
Neurology Department, Monash Medical Centre
01.2014
Sales Representative
Energy Efficient Technologies
01.2012
Research & Retail Liaison
Solar Empire Events, Melbourne
01.2011 - 01.2012
Full-Time Intern
ABC Pharma Services
01.2010 - 01.2011
Barista & Front of House
The Kip Ahangama
Master of Business Administration -
University of West London
Bachelor of Biomedical Science (Major) & Business Management (Minor) -
Deakin University
International Bartender Course & Mixology -
European Bartender School (EBS London)
Certificate for Professional Barista Course -
Coffee School
Edexcel GCE Advanced Level Certificate -
Elizabeth Moir School
Edexcel Ordinary Level Certificate -
Elizabeth Moir School
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