Ameen Uvais

• Collaborated with teams to define, strategize and implement marketing and web strategies.
• Improved performance, hiring practices and management systems to facilitate success of client's organization.
• Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
• Provide the overall strategy for Daily App Traffic, Revenue Generation, User Engagement, Customer Retention & Loyalty.
• Providing the overall Traffic Operations department strategy & roadmap with omni-channel approach for entire Daraz user base to achieve afore-mentioned KPIs.
• Overlook Daraz customer lifecycle by optimizing customer journeys.
• Leading the CRM department in data analysis on consumer insights concerning CRM programs and the business objectives as a whole.
• Providing strategy to drive user repurchase and converting users into loyal customers with loyalty programs: Initiate projects that are directed to encourage repeat business focusing on purchase frequency, AOV and CLTV thereby driving loyalty.
• Drive team to execute User Lifecycle & Retention Management Projects to prevent user churn.
• Ensure that there is a consistency in data-driven decision making and strategy formulation within the CRM department in all CRM campaigns and programs.

• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
• Primarily responsible for Daily App Traffic, Revenue Generation, User Engagement, Customer Retention & Loyalty through App Push Notifications, In-App Message Center, Newsletter, Web Push Notifications, SMS & Automation Journey Campaigns for all mentioned channels.
• Analyzing, Planning & Owning the overall CRM department strategy & roadmap with omni-channel approach for entire Daraz user base to achieve afore-mentioned KPIs.
• Managing customer lifecycle by optimizing customer journeys: customer lifecycle strategy which caters to a full funnel approach starting with onboarding, acquisition, retention and loyalty while ensuring minimum spam.
• Drive user repurchase and turn users into loyal customers with loyalty programs: projects that encourage repeat business focusing on purchase frequency, AOV and CLTV thereby driving loyalty.
  User Lifecycle & Retention Management Projects To prevent user churn.
• Lead the entire CRM department in data collection on consumer insights concerning CRM programs and the business as a whole: Closely collaborated with regional teams and data science teams for segment development based on customer interests & business needs.
• Audience Segment Creation & Cohort Analysis for optimized targeting.
• Lead User Case Testing: A/B testing to improve ROI, CTR, and Conversion Rates through all CRM channels and establish incremental revenue through each channel.
• Impart departmental culture at all levels in order to inspire a unified vision and direction towards the achievement of the business’s goals.
• Improve Marketing efficiency spend: Integrate CRM channels with the marketing channels to minimize the marketing conversion/retention spend/cannibalization.
• Weekly Campaign Calendar Optimization: taking strategy priorities & fatigue management into consideration for active/inactive user funnels to ensure Monthly Active User base is targeted daily.
• Data Analysis on Daily, Weekly & Monthly Performance Reporting to C level management.

• Sales: Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
• Product: Developed & enhanced sourcing, buying, merchandising and planning activities alongside greater systematization of what makes OSS Lanka famous and desirable.
• Brand: Moved from daily re-active fire-fighting to proactive planning, which is still agile and easy to change. Bring a commercial lens to influencer/upper funnel activity to understand wider customer acquisition attribution.
• Marketing: Developed functions to market leading activity with Paid Media & CRM (customer engagement & retention) working in harmony to amplify OSS Lanka’s product/brand story, with good attribution model and deep understand of cLTV.
• Operations: Developed a fulfilment/logistics function which delights and delivers the promise made to OSS Lanka’s customers and ensures its market matching in terms of features/services we offer OSS Lanka customers.
• Data/Insight: Built & launched an insight function which helps the business make better decisions, moving from gut feel/subjective only to a balance of objective and subjective. A function that brings insight (so what) to the business was not just an overload of data.
• Tech: Built & launched the right tools the business needs to operate, which are secure and compliant with regulatory requirements.
• Finance: Supported to enable OSS Lanka with the financial management SOP and controlled the necessary activities to support the business in a legal/compliant way.
• People/Talent: Built the team with the right talent and the best culture, a team of driven doers with high IQ & EQ. Mentored and helped to transition from start-up to more sophisticated fast growth/scale up.

Portfolio: Dialog.lk | Dialog Bizcare | Phonepola.com | Tradeupgo.com | Printupgo.com | Daraz.lk

• Developing and executing customer acquisition strategies, exploring omni-channel and multi-platform growth opportunities.
• Leading sales growth for all e-commerce channels via effective development, coordination, and implementation of marketing plans and sales strategies.
• Leveraging CRM insights to develop acquisition models that deliver quality to new customers with high life-time value.
• Delivering and executing market specific product assortments and promotion strategies, compliant with local legislation and market product relevancy.
• Optimizing brand performance in existing e-commerce channels and identifying opportunities for business expansion.
• Introducing new tech solutions by developing time-integrated plans with sales, advertising, supply chain and other teams.
• Determining product pricing and offers by utilizing research data while ensuring required ROI for the company.
• Designing and conducting system training to share knowledge with customer service staff.

Portfolio: All Hotel Properties in Sri Lanka & Maldives

• Sustaining, reviewing, and continually improving content(website copy, images, property information) to accurately reflect all properties in Maldives & Sri Lanka and improve conversion as a result.
• Ensuring high quality content through partner conversations, workshops & property visits.
• Recurring partner communication via phone and email to improve quality of property information.
• Ensuring inbound partner requests are handled with high-quality, agreed-upon service levels.
• Supporting other departments of the business by collecting and coordinating local and global projects.

Portfolio: All Hotel Properties in Colombo, Ella, Hikkaduwa, Galle, Trincomalee, Unawatuna.

• Maintaining, reviewing, and continually improving content accurately reflecting the properties in Colombo, Ella, Hikkaduwa, Galle, Trincomalee, Unawatuna (top-performing cities in Sri Lanka).
• Ensuring high-quality content through regular website checks.
• Contacting Booking.com BV partners to validate the information.
• Providing support with the quality of property information.

• Collaborated with team to optimize workflow and achieve objectives.
• Researched and reviewed information in support of daily objectives.
• Liaised with clients to assess needs and responded to inquiries.
• Organizing and Management of Business Events.
• Overall administration of Association through Secretary-General.
• E-commerce/E-business Activities.
• Completed research, compiled data and assisted in timely reporting.
• Assisted in industry trade shows, interacting with consumers and answering questions.